Search engine optimization (SEO) refers to the tools you can use to increase your website’s domain authority (DA) score. Search engines list the sites with the highest DA scores on the first search engine results page (SERP).

Every business should strive to have a high DA score to increase its exposure and gain clients. Since seven out of every ten clicks generated on the first SERP are on links leading to the top five results listed, it’s crucial businesses employ proven SEO methods to increase their DA score and site ranking. This article explores how an industrial business can boost its score.

Keywords

Industrial companies can increase their SEO rankings by including industry-relevant keywords in their content. For example, a company selling plasma drilling tools may include keywords related to the types of materials plasma drills can cut through, such as granite, sandstone, and limestone. You may also want to highlight other relevant information about your company, such as whether your company sponsors non-profit organizations.

Compare to Competitors

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Look at websites for companies selling plasma drilling products, such as GA Drilling. Identify the keywords they use in their content when describing their plasma drill technology. If they explain how an electric arc produces a plasma arc, you should ensure you also explain how plasma drilling technology works on your site.

Site Engagement

Visual content can increase site engagement, which will reduce your site’s bounce rate. The bounce rate refers to the number of people who come to your website and leave without interacting with site content or clicking on links. Sites with higher bounce rates receive lower SEO rankings.

Using industry-relevant keywords and creating industry-appropriate content ensures you’ll generate relevant traffic. The visitors will be more likely to engage with your content, whereas if you have links from a site discussing teen fashions, the people who click on the link will be unlikely to engage with your content.

You can use visual content, such as video clips and photographs, to demonstrate how plasma drills cut through the earth’s surface and how plasma drilling makes it easier to produce a borehole. Attaching appropriate keywords to your videos and images will increase your keyword score and ensure your visual media appears in relevant browser searches.

Backlinks

Backlinks are links that lead to your website from other sites. You can generate backlinks on websites, blogs, and social media sites.

Sites receive higher DA scores if they have higher numbers of quality backlinks from reputable, relevant sites. You can generate backlinks by contributing blog posts or articles that discuss drilling technology. You can also generate backlinks by creating content for sites for electrical and electronics engineers. Include a link to your website in your bio to direct traffic to your site from professionals and companies who may be interested in your products or services.

Site Speed

Your website’s speed affects your DA score. Sites that load slowly and freeze will receive lower SEO rankings. You can ensure you have good site speed by investing in a private server to maximize the amount of bandwidth required to promote site engagement. You should also use shorter video clips and reduce your images’ file sizes to ensure they load quickly and don’t slow your site’s response time.

Navigability

Sites that are easy to navigate receive higher DA scores. Your website should have a straightforward menu accessible on every page to ensure visitors can move from page to page easily.

Outbound Links

Websites receive higher SEO rankings if they contain relevant outbound links leading to other sites with high DA scores. For example, you may want to include a link to the Institute of Electrical and Electronics Engineers (IEEE). The IEEE is the world’s largest technical professional organization, making it an industry-relevant site your website can link to.

Industrial businesses can improve their site’s DA score by using appropriate keywords, ensuring they have good site speed, and designing a site that’s easy to navigate. Websites also receive higher DA scores when they have backlinks from and outbound links to industry-relevant sites. Promoting site engagement to reduce your bounce rate will also strengthen your SEO ranking.