When it comes to trying to make it big as an online store amidst countless others in a competitive landscape, it is all about doing everything the seller can to invite online shoppers to their website. However, the hard work does not end with the online shopper on the website, as it does not mean that they have purchased anything. It is up to the website’s design to get the job done, as the UI will determine whether or not anyone decides to avail of the seller’s services. It is a mix of proper web design with the help of a quality digital marketing agency that can result in success.
It can seem quite overwhelming when considered all at once, but by handling the situation bit by bit, it can be quite easy to gain the necessary foothold — even in a competitive marketplace. The seller’s chances are further bolstered by the fact that the holidays bring with it an unprecedented situation: a horde of online shoppers kept inside by the recent pandemic purchasing everything they need online.
With the use of Seattle Digital Marketing Agency, it can be quite easy to get started when it comes to boosting one’s social media presence. At the same time, it would be a good idea to get started with best-practice methods in web design to ensure that things go smoothly. Here are just some of the best web UI practices for the year 2021.
On the topic of getting online shoppers to click
First and foremost, before making use of best-practice methods for web UI, it would be a good idea to fully understand how best to attract online shoppers. For example, there are search engine optimization (SEO) methods connected to building visibility in online rankings. There is also the paid method that typically uses the pay-per-click advertising strategy (PPC) to help get a spot in the paid rankings. Both have a decent return on investment (ROI), and it would be wise to consider one or the other before moving forward.
The subtle impact of a proper header with a digital marketing agency
Aside from getting online shoppers to click, there is the issue of getting them to stay and avail of the seller’s products and services. The use of a header that gets straight to the point can help shoppers figure out whether or not the business is worth their time. For example, most shoppers will only provide a total of ten seconds before moving on to the next site or online store. Consider how you might want to attract them, and ensure that the header has the information they need regarding whether or no they should continue.
The added benefits of unique products
The reason why many online stores end up being overshadowed by countless others is not just a lack of a proper digital marketing agency, but the general lack of unique products. After all, if there are other trusted stores around that sells the same thing, there is no reason to experiment with other sites. Even if there are only a few unique products, it can still serve as a proper hook for most shoppers. Adding their keywords to the header is sure to get the job done.
On the topic of unique content with a Digital Marketing Agency
Aside from the use of unique products to help sweeten the deal, there is also the potential that comes from the use of unique content to help encourage people to stay. Having unique articles that are related to current events in the local area, or perhaps making use of evergreen content such as weight loss can go a long way to boosting one’s social media presence. The best part about unique content is that online shoppers will find them only on the seller’s store, which provides even more of a reason for them to visit.
Last but not least, make sure everything is easy to navigate!
Without a doubt, keeping things simple will ensure that not only will shoppers be attracted to the website, but they will have no trouble availing of the seller’s products and services. Having a simple yet effective header alongside an attractive UI that does not go overboard when it comes to images and widgets can help convince many people to go for repeat visits. Taking advantage of a Seattle Digital Marketing Agency can further boost brand exposure, attracting more people to the online store. It will not take long before your items go out of stock from the organic traffic!